About us
Our Story
Vision
Philosophy
STORY
Spriggy was founded in 2016 with a clear mission to help parents teach their kids about money. We believe that financial literacy is a crucial life skill, one that lays the groundwork for a secure and confident future. By learning how to manage money from a young age, kids are empowered to make informed financial decisions as they grow, mastering everything from saving and spending to setting goals and budgeting.
We saw a gap in financial services as cash became more digital. There was no safe and simple way for kids to get real-world experience managing money. Kids learn best by doing, but in a cashless world, it became harder for parents to teach and more challenging for kids to understand. How do you learn about money in a world where money is invisible? Our mission is to help parents set their kids up for success by building the foundation for financial confidence and independence. We wanted to build a product that prepares young people for adulthood, helping them build confidence and foundational experience with money management.
That vision became our reality, and we’re thrilled to see how far we’ve come. Today, we’re Australia’s #1 Pocket Money App, trusted by over 1.2 million members, helping kids build good money habits nationwide. We’re incredibly proud of our impact, creating a foundation for financial confidence that will last a lifetime.
$200 million
saved
$850 million+
Earned
$15 million+
Jobs completed
Vision
On our journey to help kids build financial confidence, we’ve spoken to thousands of parents, and one thing is clear – there’s no shortage of challenges families face beyond financial literacy. Raising confident, capable kids involves more than teaching financial skills and that’s why we expanded our focus. We created Spriggy Invest to help parents save and invest for their kids, while teaching the next generation the value of investing. We built Spriggy Schools to simplify payments for parents and SPRK Mode for kids 13+, to give teens more financial independence as they grow.
As parents navigate the complexities of modern parenting, new challenges like online safety are becoming increasingly important. Just as banks weren’t designed to guide kids through their first money experiences, today’s mobile phones aren’t built with kids in mind. They often lack the tools parents need to ensure their children can safely navigate the digital world.
That’s where we see the next big opportunity: helping parents manage their kids' first phone. Parents want a solution that gives their children independence while keeping them safe and connected. With Spriggy Mobile, our goal is to strike this balance – empowering kids to explore while giving parents the oversight they need.
At Spriggy, we’re proud of the solutions we’ve built so far and excited to continue empowering families with the tools they need to raise happy, confident kids.
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Philosophy
At Spriggy, we believe that the best way for kids to learn is by doing – through real-world experience, and that starting from a young age matters. Research shows that kids begin forming money habits and behaviours as early as five, and these formative experiences are key to shaping lifelong habits. That’s why we design our products with a purpose – to encourage healthy habits that stick.
Kids learn best when they can actively engage. Just like learning to ride a bike, life skills are developed through practice. This helps kids gain confidence and learn from real-life situations.
Kids learn best when they see the results of their actions. Feedback loops help kids understand the impact of their decisions, turning everyday moments into powerful learning opportunities. Whether it’s reaching a goal, managing spending, or making better choices, these loops encourage kids to reflect, adjust, and build confidence.
Independence is important, but it needs to come with the right balance of safety and guidance. Research shows that parents want tools to stay informed about their kids’ activities, so they can have open discussions and guide them when needed. Spriggy creates a secure environment where kids can make their own choices, knowing their parents are there to support them.
People
In our journey to help kids build financial confidence , we’ve spoken to thousands of parents, and one thing is clear—there’s no shortage of challenges families face beyond financial literacy. One of the biggest challenges? Mobile phones. From safety concerns to managing screen time and content consumption, it’s a topic that brings a mix of opportunities and challenges for families.
